Cheers to breaking conventions, embracing collaboration, and raising a glass to the art of brewing.
Services
Client
Country & Year
Website
Challenge
Our client needed a brand to better reflect their evolving business values and appeal to a younger demographic.
Inspired by their journey through cultures, flavors, and brewing traditions, Changing Colours Brewing Project saw the need to evolve their brand to better reflect their ever-curious, nomadic spirit.
Rooted in a passion for quality and a spirit of exploration, the refresh was driven by a commitment to celebrating cultural diversity and embracing constant movement. The result is a brand experience that captures the richness of global brewing traditions—translating their adventurous soul into a visual and narrative identity as bold and dynamic as the beers they create.
Goal
We uncovered what makes Changing Colours unique and refined their brand message to celebrate sensory exploration and intentional craftsmanship.
We did some intense market research to uncover what truly sets Changing Colours apart—its ability to transport beer lovers through a journey of flavor, culture, and artistry. These insights helped us refine their brand message to reflect a spirit of sensory exploration and intentional craftsmanship.
Building on this foundation, we developed a bold and evocative visual identity that mirrors the richness of their brews and the passion behind them. This integrated approach—uniting story, flavor, and design—equips Changing Colours to captivate their audience and invite them into a world where every beer tells a story.
Result
Brewing Bold Connections: Where Flavor Meets Creative Fire
The refreshed brand sparked deeper community engagement, strengthened partnerships, and amplified its presence within the creative brewing scene. This transformation went beyond aesthetics—resonating with like-minded brewers, artists, and enthusiasts who share a passion for collaboration and sensory exploration. Now grounded in a more authentic and expressive identity, the brand stands as a vibrant hub for creativity, connection, and continued innovation in the craft beer world.