Bringing indigenous South American cinema to the Marché du Film of Cannes for the first time
Services
Client
Mullu
Country & Year
Ecuador & 2024
Website
Challenge
The Marché du Film at Cannes can be overwhelming, with a sea of cinematic offerings, activities, and more. Mullu needed to stand out and make a memorable impression—not just to capture attention, but to effectively present and sell their project catalogue.
Goal
Channel Indigenous South American graphic identity to leave a powerful mark on the global film industry.
Result
We created icons that represent the diverse social themes featured in Mullu's films at the Marché du Film. This inspired a powerful, vibrant pattern that helped us craft cohesive visuals across everything—from catalogues and tote bags to ID cards and the entire stand at the event.
