Here's Fight four ur rights Chicago, to amplifying voices, championing rights, and raising awareness for migrant workers.
Services
Client
Country & Year
Website
Challenge
The need was clear: to craft a visual identity that would connect with the Latino migrant demographic, embodying strength and hope while aligning with their evolving mission.
In a world saturated with visual noise and countless social campaigns, the challenge was clear: to create a visual identity that would stand out and capture attention both on the streets and across social media. The project, dedicated to empowering migrants through radio programs addressing crucial labor rights issues, required an approach that was both powerful and immediately impactful. This led to a comprehensive design strategy that not only reflects the mission but also resonates with the target audience, driving awareness and engagement in a dynamic, fast-paced environment.
Goal
Create a powerful and recognizable visual identity that would stand out in a crowded space and effectively capture the attention of the Latino migrant demographic.
Result
The rebranded company experienced increased customer engagement, a boost in sales, and a stronger brand presence in the market.
The result is a vibrant and impactful visual identity that seamlessly bridges both the physical and digital worlds. Applied across various touchpoints, including a responsive website showcasing radio programs created in collaboration with Lupen Radio, the brand now engages its audience in a more meaningful and dynamic way. This cohesive approach has strengthened the brand’s presence, laying a solid foundation for continued growth and deeper connections within the community.